Digital transformation of coping: Cultural context as a moderator of coping strategies against cyberbullying among adolescents in Russia and Kazakhstan
DOI:
https://doi.org/10.33910/3034-4255-2025-2-2-103-112Keywords:
cyberbullying, coping strategies, digital socialization, cultural context, structural equation modeling, algorithmic mediation, cross-cultural differencesAbstract
This study examines systemic differences in the determinants of cyberbullying coping strategies among adolescents in Russia and Kazakhstan, establishing the qualitative role of cultural context as a key moderator between socio-psychological variables. In contrast to our previous work, the study tests the hypothesis that the digital environment does not fully erase but qualitatively transforms cultural coping patterns, creating new hybrid behaviors. The study involved 404 adolescents (Russia, n = 206; Kazakhstan, n = 198). Structural Equation Modeling (SEM) was employed to test the proposed hypothesis. Four structural models were built and verified (a combined model, two separate country-specific models, and an integrative model with country moderation) using validated instruments: the Cyber-Victimization Experiences Questionnaire-General (CBVEQ-G), the Moral Foundations Questionnaire (MFQ), and an adapted version of the Coping with Cyberbullying Questionnaire (CWCBQ). The SEM analysis revealed not just cross-cultural differences, but a systemic restructuring of relationships between variables. Rational moral foundations (particularly, care) emerged as a universal adaptive resource (β = 0.349, p < 0.001), whereas social isolation was a universal barrier. One of the key findings concerns a crisis of technical agency: the ‘boundary-setting’ coping strategy demonstrated low explained variance (R² = 0.017), indicating a gap between knowledge of digital safety and the ability to apply it in practice. In the Kazakhstan sample, the study identified a shift from loyalty to fairness as the basis for formal strategies, challenging classical cultural dichotomies. Cultural context acts as a systemic moderator, while itself being mediated by the algorithmic logic of the digital environment. These findings call into question the presumed universality of classical transactional models of stress (Lazarus, Folkman 1984; Hobfoll 1989) and point to the need for their extension through the incorporation of an algorithmic factor. The study thus moves beyond the descriptive identification of cultural differences towards an analysis of the mechanisms shaping a hybrid reality of digital coping. The results may inform the development of culturally sensitive interventions and the integration of digital literacy into specialist training.
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